Being the UEFA EURO 2012 top partner, Hyundai Motor Company has announced its own Team Hyundai. The team gathers five of the best international players in Europe to act as the brand’s ambassadors in Hyundai’s communications activities during the 2012 biggest football tournament.
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Procter&Gamble, which is the global Olympics sponsor, is launching a new digital campaign dubbed 1 Thank You = 1 Chance to Win as extension on its ‘Thank You Mum’ activity dedicated to support Olympic athletes (the ‘P&G Thanks, Mom’ was launched back in 2010). The effort was kicked off yesterday, March 5, in the UK ahead of Mothers’ Day celebrated on March 18—it is expected to roll across other markets on respective national days.
Nike continues its football initiative together with Pep Guardiola, global ambassador for The Chance and FC Barcelona Manager. ‘The Chance’ 2012 project that they have launched together searches for football talent and gives young amateur footballers an opportunity to demonstrate their capabilities on an elite stage. Since the program launch in 2010, thousands of footballers could take a chance to work on a global level.
Powerade, the sports drink, which helps athletes avoid dehydration while training and competing, is launching a new campaign dubbed ‘Power Through,’ which comes as extension of the ‘Game Science’ marketing effort, also launched ahead of March Madness. The new round of the campaign includes a TV commercial developed by Wieden+Kennedy Portland (the spot aired yesterday, on March 4), as well as print and digital elements to arrive in the coming months. According to Ad Age, the new advertising push from Powerade, which is official sports drink of the NCAA, is highlighting the “underdogs and hard work,” and targets young athletes.