In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life. Here we collected both projects with a social twist, revolving around the idea of making a city a better place to live, and works with a vivid advertising component, such as branded bus shelters, giant interactive billboards and shop windows, which broadened physical borders of the cities.
Starbucks
Yesterday, February 3, Chinese people around the world celebrated the Year of the Rabbit, and Starbucks, which has been present in China since 1998, just couldn’t miss the opportunity to congratulate its fans on the colorful and boisterous holiday. The brand released a compilation of eastern music titled ‘World Is China’ as a precious gift to those who adore the eastern culture. The set comes as a valuable addition the globally-themed collection started by ‘World Is Africa’ and ‘World Is India’ CDs, which represent a diverse selection of recordings by several generations of local music artists.
Starbucks is offering an easy way to share the gifts with friends on various occasions. Launched today, January 26, the all-new Starbucks Card eGift program provides digital-savvy consumers with an opportunity to send their family and friends a greeting card, which serves as a traditional off-line Starbucks card for purchasing beverage, food or merchandise within the chain or/and earning My Starbucks Rewards benefits.