On July 11, Starbucks Coffee Company announced a new corporate structure to accelerate its growth strategy, which will come into effect by the end of September. It means that Starbucks will move to a new three-region organizational structure: China and Asia Pacific, Americas (United States, Canada, Mexico and Latin America) and EMEA (Europe, U.K., Middle East, Russia and Africa).
Starbucks
Following the ‘green path’ usually implies keeping to just one major regulation: being as good as possible to nature. But since brands should think about profits as well and consider people’s opinion about their eco-friendly products and approaches, as long as everything they do is primarily done for consumers, shoppers’ feedback is one of the major tools shaping the environmental principles of companies. Earlier this month, the ImagePower Global Green Brands Study, the largest in its 5-year history—was presented by Cohn & Wolfe, Esty Environmental Partners and Penn Schoen Berland—the study reveals current consumers’ attitude to green products and shows how it has changed over the past years.
People who do good to their communities must be provided with great coffee that can help these activists ‘recharge the batteries.’ In late March, Seattle’s Best Coffee, which recognizes the importance of providing volunteers with high-quality coffee, introduced the Brew-lanthropy Project, allowing their fans to nominate and choose the recipient of the second-ever Brew-lanthropy Award for volunteers (the first one was named at the launch of the program—it was the Blackstone Bicycle Works nonprofit). The public voting on Facebook ended on May 18, and yesterday the brand announced the winner: it is the faculty of Greene County Middle School in Snow Hill, NC, which got the most votes and so will recieve support from the brand.
