WWF has gone cinematic to raise concerns of non-sustainable palm oil production that is destructive to tropical rainforests and wild animals. The new campaign, Unseen the Movie, calls people to see the real damage caused by unethical palm oil sourcing and do something to stop being part of the consumption system that stays blind to this issue. The centerpiece of the effort is a 2:40 film disguised as a thriller movie trailer, narrating a story of Jack Crawford who one day realizes the danger.
sustainability
WWF has teamed up with the Do The Green Thing online platform of creative “green” ideas to get UK artists celebrating Earth Hour 2014 with their artworks. The environmental organization is inviting UK young creatives to contribute to the global movement and get their work featured among the 29 pieces by professional poster artists. The national competition in support of the WWF’s Earth Hour, marked on March 29 next year, will be held in cooperation with Pentagram Design.
Special K, the low-fat breakfasts and snacks brand from the Kellogg’s portfolio, is taking on the women’s bad habit of treating themselves aggressively with self-depreciation talks. The brand collaborated with Leo Burnet to launch the campaign dubbed “Shhhhut down fat talk” that explains how damaging self-humiliation can be. The effort includes the “Fast Talk” video and promotion on the brand’s Facebook page and Twitter profile.