In the end of 2014, the U.S-based marketing consultancy Tiller in collaboration with the online polling company Pollara Strategic Insights surveyed 1,005 Americans aged 18+ across 50 states to learn how their «green state of mind» had changed.
sustainability
With the rise of environmental education at all levels and social justice movements globally, we all strive to be ethical consumers and eliminate the feeling of guilt. However, many of us are too busy (or lazy) to change our lifestyle and «make the world a better place»—instead, we expect brands to do so, offering us some simple and easy-to-employ patterns of guilt-free consumption.