Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”

Levi’s isn’t only focused on selling the jeans—the brand is also concerned about its after-shop live, the way they will be washed and dried. To make the cleaning process as green as possible, on the first day of summer the brand teamed up with Myoo Create to launch its “Care to Air” contest, encouraging creative minds to try and find the most sustainable air-drying solution for clothing. Now Levi’s is here to announce the winners of the competition, who introduced the most stylish and effective methods.

The Body Shop cosmetics brand has launched its new Rainforest Hair Care collection, which contains only organic ingredients and is totally safe for the hair of any type. The range has already appeared both online and in retail chain, bringing unique product to the consumers, who strive for naturalness in everything which relates to the beauty products they buy.

Yesterday, Procter & Gamble announced plans to use renewable, sustainable, sugarcane-derived plastic on selected packaging on its Pantene Pro-V, Covergirl and Max Factor brands. Sugarcane-derived plastic is a significant development in sustainable packaging because it is made from a renewable resource, unlike traditional plastic, which is made from non-renewable petroleum.

The online study,»Business Cleaning Sustainability,» conducted by Ipsos Public Affairs on behalf of P&G Professional, surveyed businesses on their sustainability knowledge, product purchase decision-making process and cleaning habits to gauge perceptions, attitudes and behaviors about topics related to sustainability. The respondents included cleaning product decision makers in four sectors: lodging, foodservice, health care and commercial cleaning industries.

IKEA, the renowned Swedish furniture and home decorations chain, has created a divine tree sculpture, which will appear at Barbican Center in London on August 12. The unique installation was made by IKEA designers and artists to pay tribute to inspiration and unconventional thinking, which underlay the work by any person of art as well as people behind innovative designs for sustainable home appliances.