Earlier this summer, Greenpeace organized a contest encouraging people all around the globe to redesign BP’s logo after the Gulf oil spill catastrophe. A week before the end of this competition and announcement of the winner, the global environmental organization launched another creative challenge at jovoto, inviting internet users to find a new key visual to support the message «Renewable energy can cover 100% of our power requirements by 2050» for its upcoming anti-nuclear power campaign in Germany.
sustainability
By Bertrand Chovet, Managing Director & Partner at Interbrand, Paris
These thoughts were initially presented at Green Unplugged: Communicating Sustainability in London, June 7th.
As brands continue to recognize the positive impact that sustainability has on long-term brand value, they’ve been taking action to reduce waste.
July 10 marked the opening of London’s Serpentine Gallery Pavilion — a yearly experiment in architecture and landscape. This year, Emeco’s new 111 Navy Chair, each made of at least 111 recycled plastic Coca-Cola bottles, has been selected for the café space of the Pavilion, designed by Jean Nouvel, the Pritzker Prize-winning architect.
Nissan has invited a famed cyclist Lance Armstrong to star in its new commercial for the Nissan Leaf model, and thus contribute to the promotion of the ‘green’ business. The Japanese brand has unveiled a new 100% electric model, which is sure to be appreciated by members of cycling community, who don’t want to inhale the stink of the gasoline cars on the road any more. The American sportsman, best known for becoming a winner of the Tour de France seven times in a row, is demonstrating by personal example how nice it is to ride behind an eco-friendly auto.
On July 2, Unilever published its sustainable paper and board packaging sourcing policy as part of its commitment to double the size of the business while reducing its environmental impact. The policy outlines the company’s ambitious goal to work with its suppliers to source 75 per cent of its paper and board packaging from sustainably managed forests or from recycled material by 2015, rising to 100 per cent by 2020.