By Steve Irvine, Creative Director at LFH Whilst it is expected that commodity brands are busy improving their […]
sustainability
Triscuit, a crackers brand from Kraft Foods portfolio, is supporting the movement to grow your own foods in a big way with their website dedicated to home farming. The site, located at www.kraftbrands.com/homefarming, focuses on interaction, education, and support to get consumers involved with the action from all across the United States.
Dr. Robert Passikoff, the President and founder of Brand Keys, looks deeper into the BP mess.
The first part of this column title comes courtesy of Sherlock Holmes. The second part comes from Brand Keys. We’ve been warning clients for years about the enormous difference between what consumers think and what they say they think, because today, just asking them isn’t enough.