Kodak has a new label they are applying to products that are more environmentally conscious than others. Kodak, however is being quite judicious in the application of this new green and yellow logo to have it adorn only the most sustainable of products.

One of the first products to receive this certification was the Kodak Adaptive Picture Exchange, a photo processing system that uses no water, produces no chemical waste and uses between 70% — 90% less energy than comparable products.

“But we won’t be putting this logo just anywhere,” said Charles Ruffing, Kodak’s Director of Health, Safety, Environment and Sustainability. “First and foremost, we want our products to carry the recognition of objective and respected third parties like the ENERGY STAR program, whenever possible. Only for those products that aren’t covered by one of these programs will we consider applying our new leaf design.”

In conjunction with this new program to help consumers manage their environmental footprint, Kodak has launched a new Global Sustainability website. The website gives consumers a chance to view all of Kodak’s initiatives and performance in areas of innovation, stewardship and responsibility.