As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among young man. The initiative is launched three months ahead of World Blood Donor Day on June 14 so that the man could have some time to take all courage and roll up their sleeves for the cause.
sustainability
On Black Friday 2011, the unprecedented marketing campaign Don’t Buy This Jacket by the apparel brand Patagonia hit the media declaring war on consumerism. The purpose was to alert people on the importance of not buying and then throwing useless things away. This angle was as controversial as it was successful. Since then, Patagonia is perceived as one of the most sustainable brands in the world.
MediaLAB Amsterdam has suggested a scent-based approach to improving postures. The development team have introduced the PosturAroma necklace for women that is supposed to inspire the female wearers to keep their backs straight. In addition to bringing the therapeutic benefit, the accessory can be used to help ladies feel safer in the street by improving their mood and self-esteem.
WWF and Oniria\TBWA have teamed up to raise awareness of the global warming using a simple, yet powerful language of on-spot demonstration. The “Global Warming Menu” event was organized in Asunción, capital city of Paraguay, the hottest city in the world—they hosted a cooking session that used the asphalt as a cooker.
The American R&B singer, producer and designer Pharrell Williams has collaborated with the eco-thread company Bionic Yarn and the Dutch fashion brand G-Star RAW to create jeans from the plastic trash collected in the sea waters. Following in the footsteps of Levi’s that crafts denim pieces from post-consumer plastic bottles from municipal cites, the collaborators officially go as further—or deeper—as the oceans to extract the material for the jeans.
Commuting using public transport can now be virtually germproof thanks to the new prototype clothing and accessory line “Straphanger” developed by the innovation consulting firm Gravitytank. The items feature anti-bacterial elements that protect subway riders from the microbes and viruses that spread actively during the cold season.