Greenpeace is raising awareness of the “no bees” problem around the globe with a new campaign, “Save the bees.” The environmental non-profit has launched an online destination, sos-bees.org, to tell the world that widely-used pesticides actually kill bees and to encourage the audience to send a petition against the use of these harmful pesticides.
sustainability
Benetton has dedicated the #89 issue of its COLORS magazine titled ‘Moving House,‘ to the darker side of migration. The latest issue explores the challenges that forced migrants or refugees face, provides some practical tips on how to create a shelter to spend the first days on the new land and merely survive.
Ahead of the Earth Hour, the condom brand Durex is rolling out a new initiative, #TurnOffToTurnOn, encouraging its customers to take advantage of the only hour in a year on March 29 when the world turns off more lights than usual. The brand positions the campaign as “a global wake-up call from Durex,” inspiring couples all across the globe to spend at least one hour with each other.
The Coca-Cola Company has teamed up with WWF and Global Water Challenge to roll out a charitable initiative revolving around water. The #ToastToWater media effort has been launched ahead of March 22, World Water Day, to encourage people to demonstrate their commitment to water conservation by raising a glass of clean drinkable water.
LAUNCH, the coalition of technology supporters that includes such organizations as NIKE Inc., NASA, the U.S. Agency for International Development and the U.S. Department of State, is adding some Nordic-based new members such as IKEA, Novozymes, Kvadrat, Arla and a number of government institutions, to form LAUNCH Nordic. Since 2010, the coalition has spotted and supported “visionaries whose ideas, technologies or programs have the potential to create a better world.”
Atkins UK, a weight-control and nutrition company, has launched a light-hearted animation campaign to dispel myths about the popular Atkins diet. The integrated agency 23red released a series of short simple videos based on hand-drawn illustrations that explain why the low carbs diet actually works for dieters.