Hot on the heels of the «Share a Coke» campaign launched earlier in May across Europe, Israel and some other counties, Coca-Cola is now offering even higher level of customization made possible due to the 3D scanning and printing techniques.
technology
Following in the footsteps of Amazon, UK’s supermarket chain Tesco is reportedly launching its own tablet in the coming months. The new device is said to be available for purchase in the Christmas season, The Sunday Times claims. It is said to be “high-quality,” and probably will be similar to Amazon’s Kindle Fire that costs £130. The price of Tesco’s tablet is not announced yet.
Toyota Africa took online interactivity to the offline world to promote Toyota RAV4. Since the vehicle is designed to appeal to people who spend most of their time away from computer screens, the car manufacturer wanted to reach the target audience through the media that would resonate with their active, offline lifestyle. The brand teamed up with DraftFCB Johannesburg and the digital agency Hellocomputer to build an outdoor bike trail that imitated a traditional website.
Intel and Toshiba team up again for a social film, The Power Inside, which will combine Hollywood talent and fans’ acting power. The six-episode project is about an invasion of aliens called Uricks that get thrown back by brave and young guys with the help of the Ultrabook technology. The project follows Intel/Toshiba’s Emmy-winning film, “The Beauty Inside” (2012) and the first social thriller “Inside” (2011) that also put fans in the heart of the production.
Vodafone Australia partners with Samsung on a new campaign, Big Life Switch, encouraging consumers to recycle their home electronics. The mobile telecommunications company will host three big events across the country, where consumers will be able to dispose their old gadgets for a chance to receive a brand new Samsung Galaxy S4.
Hermès has added a new, audio dimension to its jewelry in the new digital campaign, The Sound of Hermès Silver. For the effort, the luxury brand has teamed up with London-based United Visual Artists, art and design practice, to create an unconventional digital project in which silver is given a voice, literally. The project was masterminded by the Dan Paris agency.