GPS-enabled beer bottle lures visitors to the Heineken Brewery Museum

Together with JWT Amsterdam, the Dutch beer brand Heineken has recently launched a social experiment that involved hundreds of GPS-enabled techy beer bottles.

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Diageo introduces bone conduction technology for Johnnie Walker’s “Boldest Glass”

Now you can drink whiskey and hear music transmitted through the lower jaw directly to the inner ear—and it’s not hallucinations: that’s the new Johnnie Walker «Boldest Glass» designed to fully reveal the flavour of the new Johnnie Walker and Ginger Ale and revolutionise the bar culture.

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3 sustainable innovations: urine-enabled lighting from Oxfam, life-saving paint from Volvo, and eco-driven selfies from gyro SF

Unlike many «marketing innovations» created to sell more of a mediocre product by some global corporations, these three truly innovative projects have already brought measurable change to their respective communities.

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52% of U.S. Millenials rate savvy use of technology over the brand name when making a purchase

Digitally-savvy marketing proves to be even more effective in engaging Millenials than image branding or PR. A new six-month study from the U.S. data and analytics company Annalect, a part of Omnicom Media Group, has revealed how technology impacts Millenials’ relationships with brands.

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Self-driving-vehicle market will reach $42 billion by 2025, BCG predicts

The growing consumer interest in connected intelligent devices and environmentally friendly electric cars has driven the offer of […]

Six life-changing science-based inventions of the year 2014 by big brands and challengers alike

Brands not only change the way we consume and communicate, but also lead modern science forward, investing millions of dollars into research and innovation in such areas as molecular biology, chemistry, aerodynamics, electrodynamics, and others. This article is a recap of the most far-reaching scientific discoveries made by global and challenger brands in 2014.

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The rise of child tech and the power of in-store demonstrations

As we hurtle towards Christmas, the annual pressure on retailers to engage shoppers and grow their year on year sales has arrived. Feeding shoppers with plenty of gifting ideas is the name of the game, helping Santa deliver the perfect Christmas for families.

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Mintel reveals top four consumer trends in the UK for 2015

As the year 2014 is gradually coming to an end, we look ahead to 2015 and keep questioning ourselves: what will be «hot» for consumers next year? And how can we as marketers capitalise on that?

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Intel to award $1 million prize to the winners of RealSense Technology App Challenge 2014

Global technology company Intel has announced a competition for startups specialising in perceptual computing—the Intel RealSense Technology App Challenge 2014. The developers are expected to created apps that combine immersive human-computer interaction using Intel Real Sense technology with 3D Intel cameras that will soon become available on Windows-based tablets and smartphones.

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Saatchi & Saatchi develop a romantic story of robot love to promote smart Swiss vacuum cleaners Kobold VR200

Following a multi-level international pitch, Saatchi & Saatchi Düsseldorf have won the project of the Swiss company Vorwerk to promote their high-tech vacuum robots Kobold VR200.

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