Philips has unveiled a new digital project focused on the theme of product creation processes, to support the winning and best-selling Fidelio audio range. The tech company has teamed up with Tribal DDB Amsterdam, songwriter and producer Washed Out and Gustav Johansson, Cannes Young Directors winner from Stinkdigital, London, to create an impressive audio-visual online campaign dubbed The Sound of Creation to explain the stages of creation of a truly hilarious product to users.