LG has announced it started to produce the first plastic electronic paper display (EPD) for use in e-books. The plastic e-ink 6-inches EPD gives users an opportunity to experience paper-like reading due to its flexibility—the device bends at a range of 40 degrees from the center of the screen. Its 0.7mm plastic substrate is as slim as a handset protection film. The EPD weighs only 14g.
technology
Intel is celebrating its users’ personalities in a new way: last year, the tech giant ‘build’ an interactive ‘The Museum of Me,’ an app which displayed the users’ connections and personal data in a giant digital gallery, and now it releases the spin-off, a new app dubbed The new app analyzes your social activity in Facebook, Twitter and YouTube and creates an infographic of your social-media presence. Want to know more about yourself and share this report with your friends? You can do it on a dedicated page on Intel’s official website.
Coca-Cola is not only sharing happiness, which became the key theme of its advertising efforts, but also provides younger generation with an access to the Internet. The brand teamed up with Ogilvy to develop a project dubbed Happiness Refill to offer the youth of Rio de Janeiro an extra refill for online surfing on their mobile phone (since over 80% of the target audience use a prepaid phone and can’t afford a big data plan, this solution is what the young consumers are sure to appreciate). Starting March 22, to get the mobile device ‘refilled’ with 20 megabytes from Coke, one just have to find an open-air concept store on Copacabana beach with the special red Coca-Cola dispenser, and then hold the mobile phone up to it—that’s all.