Watchmaker Tissot, one of the first Swiss watch brands to launch the 3D augmented reality technology in May 2010, now presents its second virtual campaign to showcase its latest ladies collection. The new application is developed by Holition, the international leader in 3D and augmented reality solutions for retail.
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Sony Ericsson has teamed up with MEC, Ignite Media Brands agencies and MTV’s Brand Solutions team to launch a search for best Australian bloggers, whose content will be later featured on subscription TV and a range of online destinations. The competition is now rolling out on the dedicated page www.sonyericsson.com/bloggersearch, which invites creative people with excellent writing skills to join the project for a chance to “feature in promo spots on MTV, be in with the chance to win some cash and cool gear from Sony Ericsson”—and become the members of the brand’s info center team.
Mozilla Firefox, the well-known web browser, has launched another cute project to attract attention to endangered species. This time, they decided to start with small things and so far are taking care of just two animals, red panda cubs (aka firefoxes, the mascot of the brand), and are also encouraging Internet users to participate.
LG Portugal continues the hilarious award-winning project dubbed “Good Things Happen,” which was launched this spring. This is not a traditional advertising campaign focused on selling goods, it’s rather an attempt to evoke strong positive feelings and make people “think differently” and take new decisions, following their intuition and soul, not just cold calculus. The two previous films, “Moments” by Nuno Rocha, and “Something Good” by Rui Vieira—released in May and September correspondingly,—are now followed by a new meditative visual story “Orion House.”
IBM, Verizon, Levi’s and Mattel teamed up with the USC Annenberg School for Communication & Journalism to support a series of projects and initiatives focused on both real-world applications and a societal impact. Students of the school supervised by teaching staff will work together under the roof of the recently-founded Annenberg Innovation Lab, which projects are sponsored by the brands.
Google unveiled an interactive book to teach everybody about the web. The creative Google Chrome Team collaborated with illustrator Christoph Niemann to create a very nice guide in the style of children’s books to unveil the simple truths about Internet and its technologies. The 62-page edition titled “20 Things I Learnt about the Browsers and the Web” is developed using HTML5 and can be viewed both online and offline (once you loaded the book in any HTML5-compliant modern browser, the Internet connection is not required to continue the reading).