Jose Cuervo, the world’s best-selling tequila, issued a public invitation to Eliot Spitzer, the former New York Governor to enjoy a weekend of responsible festivities in Las Vegas at the CuervoGames National Finals on October 30. Outraged after hearing that he, a 1984 graduate of Harvard Law School, was denied admission into the Harvard Club last week, Cuervo has offered to cover his travel and expenses and provide weekend-long VIP access at what promises to be one of the most legendary weekends of the year.
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Brown Forman announced the launch of its newly designed Herradura Tequila bottle that captures the essence and heritage of the brand name. In 2009, Brown Forman hired Hirst Pacific Ltd to assist in redesigning the bottle. The mission for Kenneth Hirst, president of Hirst Pacific Ltd, was to work in conjunction with the Brown Forman design team to develop a new Herradura bottle that would unify Herradura’s global markets, replacing the round bottle in Mexico and the square bottle in the USA.
Big brands, both relating to Latin America and not, are gearing up for celebration of the Mexico’s bicentennial on September 16. Soon after the release of the Hennessy commemorative bottle, Jose Cuervo is also tapping into the festive movement with its light-hearted project, inviting consumers to grow giant mustaches.
Jose Cuervo is launching a large-scale campaign called «Cuervo Games», which is to bring its «Live Legendary» tagline to life. The promotional movement is going to hit 20 American cities and find people who can literally fight for victory. The tequila brand is looking for squads online via its Facebook fan page. To become a participant, the team has to get most votes.