Since 2009, Kantar’s media analytics company Millward Brown has made predictions on the hottest global media and digital trends for the year ahead. This January saw the new top ten list of trends (most of which you must have read and learned in 2014, but still).
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Trends, trends, trends… With the new 2015 year on the doorstep, all marketing experts make their forecasts on what people would watch, do, eat, wear, etc. The London-based trends and insights agency SBC Partners, part of Havas Media Group, has shared some views on the future of dining, fashion, retail, home, travelling, lifestyle, and more.
With the rise of environmental education at all levels and social justice movements globally, we all strive to be ethical consumers and eliminate the feeling of guilt. However, many of us are too busy (or lazy) to change our lifestyle and «make the world a better place»—instead, we expect brands to do so, offering us some simple and easy-to-employ patterns of guilt-free consumption.
Traditionally, at the end of each year the research firm JWT Intelligence releases the list of Top 100 Things to Watch for the coming 12 months. While in 2013 the most trending topics were the rise of «appcessories,» peer-to-peer partnerships, detoxification and mindful living, in 2014 we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging.