5 packaging trends for the future

Trends in packaging fluctuate, reflecting what’s important to us as consumers. As we move out of recession, we want to feel special—that we can afford some of life’s little luxuries. We also demand more—more knowledge about the product (and packaging) that we buy and expectations that major brands and retailers are environmentally responsible.

Continue reading →

What a smart city of the future will look like? Learn 7 trends in urban living for 2014

Cities are gradually evolving into more personalized spaces, allowing citizens to organize their life in the most sustainable way. Originally being areas for masses, cities are shifting towards focusing on individuals—their intellectual and physical needs, their passions, social and environmental views and aspirations.

Within the past year, there have been two major trends in re-arranging urban life: on the one hand, cities tend to be eco-friendly and more comfortable; on the other hand, the urban environment integrates technology for communal living, thus gets more tech-oriented and somewhat futuristic.

Find some most vibrant trends in urban living that will gain momentum in 2014, below.

Continue reading →

“5 in 5” report by IBM explores how computers will shape learning, cities, retail, security and healthcare in 5 years

IBM has unveiled its annual report “5 in 5,” featuring predictions on computing technologies—cognitive systems—that will develop within the next 5 years to improve our lives. The forecast is focusing on such areas as learning, retail, healthcare, urban living and safety—each theme is illustrated by a vivid infographics and animated video plus a prediction provided by a researcher/expert in the field. Find highlights from the paper below.

Continue reading →

Social vending: creating experiences and dispensing connections

Vending machines have a long history dating back to 215BC. Greek mathematician Hero created the first vending machine dispensing holy water in exchange for a coin. Now fast forward to 1880 where the more modern style vending machine was created in London dispensing postcards. From there, it didn’t take long for vending machines to pop up in the U.S. and the rest of the world.

Continue reading →

The pursuit of “ownable”

I was recently presenting some brand design capabilities to a new client. After one case study I was asked “Why did you retain the brand color blue, was it ownable to the brand?”

Continue reading →

Changing the landscape of the beer aisle

These days, a trip down the beer aisle can be a bit overwhelming—with mainstream and craft brewers vying […]

Social TV: what happens when TV marries social

TV is undergoing a dramatic change with Internet and social media transforming how people discover and watch shows, […]

The Era of The Young: Fresh Brands Challenging Older Businesses

Now that the world strives for fresher, more specific approaches to address current issues, newly-born brands sometimes do a way better than recognized ones.

Continue reading →

Sex Sells, Who Buys?

It’s already commonly recognized that most of shopping decisions are motivated by subconscious irrational impulses. One of the […]

Chain of One

For decades, the world of retail has been dominated by the idea of the big box. You know the ones: huge, shed-like edifices, 50,000+ ft², usually on the edge of town. We loved them for their giant range of products, that they always had the stuff we were looking for, and that their prices were amazing. Why bother with the little shop? Yet, are we in the midst of experiencing a turnaround in attitude?

Continue reading →

Begin typing your search above and press return to search. Press Esc to cancel.