Virgin, sir Richard Branson’s media emporium marks its 40th anniversary with a new Virgin Money’s takeover of the nationalized lender Northern Rock.
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With Christmas and all the festive dinners being over, people want to get skinny and fit to meet the summer season in their perfect shape. Beverage brands are here to help consumers to reach this goal with their low calorie drinks—yesterday, we announced the new round of Diet Coke’s campaign, and now another diet product comes up: Diet Pepsi is releasing a new spot featuring actress Sofia Vergara, who starred with English soccer legend David Beckham in the previous commercial of the brand last spring. The new advert will debut on the 69th annual Golden Globes awards show on January 15, 2012, and now fans of Diet Pepsi and Modern Family star can watch a teaser of the commercial. Watch the teaser of the new commercial on the brand’s Facebook page.
Not only BMW signs American artists to create miniatures of its race cars, the automaker rolls out a nationwide advertising campaign on Saturday, January 14, which is aimed to emphasize its image as ‘the ultimate driving machine’. The campaign supports the introduction of BWS’S 14 new models in the United States this year.
On the heels of Frito-Lay’s campaign focused on the sources of its products, McDonald’s is going to launch a new promotion in the USA, revolving around the company’s meat and vegetable suppliers, to showcase real people, who help make the fast food chain’s offerings organic. The new push, which includes TV, print and digital, additional paid and earned media, is slated for January 2, and, as AdAge reports, it will be “running sporadically” through the end of 2012.
The “Jingle Bells” tune, the most popular festive melody, seems to have more covers than any other Christmas song. Last year, Guinness released its own version of the iconic tune, played on bottles, and now is the time of Victoria’s Secret to present its own rendition of the well-known Christmas anthem.