Seattle’s Best Coffee today launched its first-ever integrated, multi-channel advertising campaign debuting the brand’s ‘Anywhere Great Coffee is Needed’ strategy. The first phase of the campaign includes a series of online TV ads, billboards, wild postings and digital and introduces a bold new approach to premium coffee.
TV commercial
The well-known brand Huggies, which impressed the public with its trendy denim-style diapers last year, has released a new commercial from the ‘Huggies: Little Movers’ series. The new addition is about an adventurous journey of a little boy, who rocks a usual boring party. The hilarious advert, which reminds adults of how fun the life of a baby can be even within a limited apartment space, was developed by the creative team from JWT New York, directed by MJZ‘s Fredrik Bond, with visual effects by MassMarket.
AXE Brazil teamed up with the BBH agency to present a new provocative commercial just in its usual teasing and tongue-in-cheek style. Now, the story is centered on the divine creatures of the universe who come down to earth and turn into mortal ones just because of AXE Excite (and the guy wearing it). The fragrance can make you forget the rules and commitments, because even heaven can’t resist the temptation when smells this alluring scent.
On the first day of 2011, Nestlé, the famous packaged food company founded in 1866 in Switzerland, launched a massive national campaign to commemorate a big date, the company’s 90-year business presence in Brazil. The advertising initiative entitled ‘Retrospective’ features highlights of the most remarkable events of the past decades to remind consumers of the most important turning points in the county’s history, which Nestlé has lived through together with the nation.
Following a review of more than 5,600 creative submissions Doritos and Pepsi MAX revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-created ads—three for Doritos and three for Pepsi MAX—airing during the Super Bowl XLV broadcast, February 6, on FOX.
While its rivals Guinness and Grolsch are releasing mini projects inspired by the upcoming Christmas celebrations, Heineken has made it big by introducing a campaign featuring a new global tagline. With a bunch of innovations launched this year to be rolled out heavily in 2011, the brand decided to change its ‘Meet you there’ motto highlighted in a series of hilarious adverts including the hilarious ‘Walk-in fridge’ spots for a more intriguing one, calling to ‘Open your world’.
Volkswagen is using dance to push its Polo range. Yesterday, November 10, the automobile maker released a commercial, starring Argentinian Tango champions, to promote its vehicles as chick and safe cars, which can impress consumers both its beauty and reliability. The advert, which was developed by DDB UK and aired on British channels, features “Tough. Beautiful. Polo.” strapline.