It takes a lot to part a Nespresso lover from his or her coffee. But leaving this world for the next was that step too far for George Clooney, in the fifth installment of the «Nespresso—What Else?» saga.
TV commercial
Škoda is launching a new multi-million pound national marketing campaign for the Fabia vRS. The 12-week push, which was bought and planned by MediaCom, is centred around a 30 and 60 second TV commercials and will see Škoda unveiling a ‘meaner’ side for the high-performance Fabia vRS. The new advert features a «Made of Meaner Stuff» strapline—a darker twist on the Fabia’s «Made of Lovely Stuff» proposition which was made famous by the 2007 Fabia «Cake» spot.
Hyundai Canada is promoting its environmentally friendly cars with a series of commercials, developed in an eco-minded way as well. Following its “Think Smart. Live Smart” philosophy, the auto manufacturer commissioned Toronto-based Innocean Worldwide Canada to develop ‘sustainable’ commercials for its Sonata Turbo, Tucson and Sonata Hybrid models. The result is really worth seeing.
Nike likes it when sport celebrities unveil their ‘emotional excruciation’ before public. Earlier this year, the sportswear brand released a commercial featuring Tiger Woods listening to his late father’s reproaches because of the golf star’s adultery affair, and now it presents the new LeBron James advert, in which the athlete asks people to tell him what to do.
IKEA UK is moving from kittens to kitchens—soon after the launch of its feline TV-ad, the global furniture and household goods retailer has released a gorgeous commercial based on Jona Lewie’s 1980-hit “You’ll Always Find Me In The Kitchen At Parties” refreshed by a promising UK group Man Like Me and remixed by producer Arthur Baker as the soundtrack of the advert. The new spot is all about kitchens of all kinds and styles, which are good for various parties, no matter how extravagant they might be.