Justin Long’s suspicions are correct and the “Get a Mac” ad campaign seemingly has come to an end. Long, who portrays the “Mac” character in the popular long-running campaign last month suggested that all had come to an end as the last “Get a Mac” commercials were released in October 2009.
TV commercial
Yesterday, on May 11, Adidas launched a new advertising campaign dedicated to one of the most awaited sport events of the year, World Cup, and the launch of its new boot, the F50 adiZero, in Barcelona. The ad “Fast Vs Fast”, featuring David Villa, Lionel Messi and Zinedine Zidane, was unveiled on the Facebook page of the brand.
Schick has launched a series of commercials to promote its new line Schick Hydro Razsors, delivering comfort to men’s face skin. The new line is equipped with special containers with an advanced hydrating gel reservoir with soothing aloe vera and vitamin E and innovative skin guards, which help reduce skin irritation.
The TBWA\Chiat\Day agency made a weird commercial for Skittles Fizzl’d Fruits, in which the older generation prefers to apply strange methods to make their tongue tingle. The new drops look like effervescent tablets covered with some acidic agent, which causes the fizzing reaction, when you take the candies on your tongue.
Volkswagen has recently redesigned its Polo model and launched a nice fully integrated campaign, developed by DDB Sydney, in Australia to promote the updates. The key idea of the promotional movement «For dedicated followers of no one» is reflected in direct marketing, EDM, outdoor billboards, ads, digital media platform (online banners, social media marketing and interactive customer experience activation called ‘Marco Polo’) and prints.