The Old Spice has replaced its courteous ambassador, who claimed he was the best man in the world, with a more convincing person. While the previous round of the campaign appealed to women who were meant to buy the products to make their partners better, the new face of the brand is addressing directly to the male consumers. Footballer-turned-actor Terry Crews (Street Kings, Get Smart) really can prove his words.
TV commercial
This time adidas Originals tells us the address of originality. The brand has unveiled a new spot following the “House Party” video released online on March 9. The creation is dedicated to adidas Originals Spring/Summer 2010 Neighborhood campaign and features Jeremy Scott, Snoop Dogg, David Beckham, Agyness Deyn, Ciara, Noel Gallagher, Mr. Hudson and DJ Neil Armstrong.
Reebok is launching one of two new TV ads that were created under the brand’s new “Ree” marketing platform. “Ree” is a fresh voice for the brand that remains true to the Reebok DNA and puts the brand in the center of the conversation and the creative. To kick off the “Ree” campaign, the brand has created TV spots highlighting two key products, Reebok EasyTone and Reebok ZigTech.
The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of Sandwich, in Kent County.
Nestlé is promoting its Cheerios range with lovely animated commercials. The brand commissioned McCann London agency and Aardman Animations studio with a task to create a series of adverts, which would emphasize the positive image of the product, targeted mainly at kids and their moms. The spots are announcing the latest addition to the portfolio of the brand, “Cheerios Crunchers”.