Honda is launching a new advertising campaign dedicated to its all-new 2013 Civic. The promotion, developed by agency RPA, includes four TV hilarious spots, which revolve around ultimate innovation and creative spirit of engineers—the films feature 10 different inventors, who showcase their ground-breaking creations.
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For U by Kotex, the women’s health has never been taboo and it has been openly discussed it in its promotions for years. Now, the brand is launching its frankest advertising campaign dubbed “Generation Know” to spread awareness about the facts about the V-word and educate female audience (and men, too) about feminine care through a conversation on GenerationKnow.com, a sort of social network dedicated to vaginal health.
There are many ways to celebrate individuality, but it is much better when well-known brands help you with this. Dr Pepper has launched a new US advertising push dubbed “/1,” or “one of one,” which centers around the “each one is unique” message, which is behind the “One of a Kind” campaign launched in early 2012. The new promotion developed by Deutsch LA includes a series of adverts starring individuals who achieved a lot in their life.
This season, McDonald’s is revealing a new Santa Claus, a postman. The fast-food chain has released a new ad in the UK, which invites to take a fresh look at those, who deliver joy to our doors. The advert, created by Leo Burnett, promotes the new festive menu, which will be available at the chain from today, November 28, through January 1, 2013.
After collaborating with Campari on the brand’s annual calendar, Penelope Cruz decided that she definitely needed some coffee to re-energize, so the Hollywood A-lister agreed to star in a new Nespresso USA TV ad. The brand from the Nestlé portfolio launched the first TV campaign by Interpublic’s Martin Agency in the USA earlier this year, and it hopes that the new phase featuring one of the hottest female celebrities will help it stand out this season. Until recently, the brand has been focused on the markets located outside the USA—in 2006, the brand launched a gorgeous campaign starring George Clooney, a true US man, to promote the capsules in Europe. Now, Nespresso has hired a non-American female to appeal to US consumers.
Martini is launching a new advertising effort this season to celebrate its “Luck Is an Attitude” philosophy. The new spot by the Fred & Farid (Paris-Shanghai) agency was revealed on the brand’s YouTube page yesterday, November 14—the black-and-white 30-second clip stars Barbara Gonzalez alongside Yuri Buzzi, who enter an upscale party by stealth. Their names are not on the list, but they do want to be inside, so they just grab two boxes of Martini Sparkling Wine and carry them into the club, just like they are people who work there.
M&S is for everyone, regardless their social background, age, race or health—the retailer supports its diversity philosophy by featuring Seb White, a four year old boy with Down’s Syndrome in its latest Christmas campaign. The ad, which is part of the new kidswear promotion dubbed “The greatest hits this Christmas” is the first ever UK modeling TV spot, featuring a youngster with a learning disability, so it’s a little revolution in business advertising.