As reported earlier, Samsung Electronics has recently launched a new integrated campaign in the UK to promote its NX smart camera backed by the British photographer David Bailey.
TV commercial
Microsoft has released a campaign to promote its upcoming tablet Surface, which is to be available to purchase next week. The new promotion has arrived just in time for the launch of the pre-Christmas advertising season, thus encouraging more consumers to buy Surface tablets as gifts to their loved ones (though, the adverts do not relate to the hottest shopping season directly). With this move, the tech giant is definitely enters the battle with its major competitors, Amazon, Google and Apple, which also have something to offer.
Following the international release of the ad titled “Paint the Town Black” dedicated to Arthur’s Day, the Guinness brand goes on promoting the black colour in the USA by launching a new promotion across the country. The US market is packed with lager brands, including Miller Lite and Bud Light to name but a few, so introducing Guinness Black Lager, a new light beer brand in this category, a year ago was quite challenging. Still, the brand, which has become famous for its Irish Stout, managed to find the key to success on the market. Today, October 15, Guinness is rolling out a new promotion, in which the light black drink is positioned as a dark and refreshing, two qualities, which usually never meet.
Volkswagen Australia collaborated with DDB Sydney to develop a campaign supporting the launch of the Volkswagen up! model on the local market. The promotion revolves around the theme of feeling big while being small. The new car is said to be equipped with all the technologies ensuring quality, safety and drivability drivers could find in larger cars. The strapline “feels nothing like a small car” highlights the idea that small products can deliver performance similar to bigger cars—“Good things come in small packages.”