Twitter has introduced Twitter Alerts, a new international feature that will notify mobile users and spread critical information about emergencies, natural disasters and other force majeure moments when the other communicational lines are not accessible or overloaded.
In March 2013, Coca-Cola rolled out an integrated Twitter-driven campaign on Romanian TV channel ProTV that asked the viewers to tweet about their family meals, so that their messages appeared live as the commercial was airing. Developed by McCann/MRM Worldwide Romania, the campaign continued the brand’s movement centered around the Let’s Eat Together message that integrates into Coke’s general commitment to bring people together.
Twitter commits to growing the next generation of engineers by establishing a new educational institution Twitter University. The new program will be based on a range of Twitter’s existing tech trainings and will offer the company’s engineers to learn the themed high-quality content as well as to teach others the skills they already have.
The Barclaycard global payment company focuses on their high level of personalization in a new digital campaign, developed by Dare. Following in the footsteps of Old Spice and the “Responses” hunk-themed activation, Barclaycard has launched the “Bespoke Offers” all-digital multi-platform campaign centered upon the personalized 1-minute YouTube clips about twitterers.
Twitter, which celebrated its 7th birthday last month, has launched an updated, redesigned platform for businesses. The online destination offers companies of all sizes a deep insight into how to turn Twitter into a powerful tool for monetization, increasing brand awareness, driving web traffic and more.