The global brand evaluation and strategy firm Brand Finance has release the annual Global 500 report that analyses the brand strength, financial brand value as well as the brand value growth rates of hundreds of the world’s leading brands.
American Express has teamed up with Nick Knight, a fashion photographer, to launched a real-time photo exhibit on Twitter. As part of the collaboration, the master will be capturing whatever attracts his eye around his home in West London —the focus will be made on “hidden inspiration.” The effort running under the #MySecretCity hashtag, which is also its tagline, is rolling out on July 3.
Until now, tech-savvy customers could pay using tweets only for coffee or tech appliances, and now flight tickets are also on the list of items shoppable through social media platforms. The KLM Royal Dutch Airlines company has announced a new service that will allow passengers to request a new ticket via Facebook and Twitter.
Following in the footsteps of Coke Zero’s Sweater Generator fun-packed contest, Budweiser has introduced its own sweater-themed promotion in line with the holiday knitwear season. The beer brand fosters a little revolution in sweaters production, making grannies step aside and give way to contemporary installations, powered with social media. Budweiser’s Twitter-powered knitting machine, Knitbot, creates sweaters fueled with tweeted commitments to not drink&drive.