The Fast Company magazine presents its new rating of the 50 most innovative companies in the world. In mid-February, they published the 2011 list, giving short descriptions to their picks. Apple scoops first place, pushing the digital giants Twitter, Facebook and Google to the 2nd, 3rd and 6th place correspondingly—with Intel, Microsoft, Linkedin,eBay, IBM and Cisco resting below them. The sport and fashion apparel industry is presented by Burberry (No.13, “for breathing new life into a luxury stronghold”), Nike (No.23, “for its mix of sports, style, and yes, plastic bottles”), Opening Ceremony (No. 28) the food and drinks business has two representatives—PepsiCo (No.33)—“for its ambitious nutrition R&D” and chocolate company Madécasse (No.50).