Coca-Cola is continuing to bring happiness across the world with smaller branded efforts that spread joy and positivism in the distant parts of the globe. Recently, the soft drinks giant has launched the “Happiness from the Skies” project that celebrated migrant workers of Singapore and realized the “Hello Happiness” effort to emotionally support labourers in the UAE.

Virgin Mobile Australia has rolled out a Christmas marketing campaign celebrating the beginning of summer season in Australia with the bikes giveaway. ‘A Fair Ride For All’ initiative is a real off-line game of hiding bikes in secret locations in Sydney, Melbourne, Adelaide, Perth and Brisbane each day and releasing clues on where to find them at