Power of Private Brands

For the past 25 years, a quiet revolution has taken place in the retail business. Every year more […]

Bacardi launches a new super premium gin Star of Bombay in travel retail

A new super premium addition to the Bombay Sapphire range, Star of Bombay, takes its name from the 60-carat sapphire once discovered in Sri Lanka and given to the silent movie star Mary Pickford by her husband, Douglas Fairbanks, Sr. This gem also appears beneath the portray of Queen Victoria on the label of the original Bombay Sapphire.

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Absolut Colours limited edition to celebrate the 30th year of the New Designers exhibition in London

Absolut Vodka is reviving its famous ‘Colours’ limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne. The bottle features the colours of the gay pride flag designed by San Francisco-based artist Gilbert Baker in 1977 and reflects the brand’s long-standing commitment to support human rights, equality and artistic expression.

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53% of the U.K. population enjoys globalization, while older generation still prefers brands “made in Britain”

The latest Mintel’s flagship «British Lifestyles 2015 report looks at how internationalization and globalization have influenced British consumers.

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Coley Porter Bell creates packaging design for Chivas Regal The Icon

The whiskey company Chivas Brothers, a part of Pernod Ricard international group of companies, has presented one of its rarest blends, the ultra-premium Chivas Regal The Icon. The luxurious decanter and the outer case were designed by the brand consultancy Coley Porter Bell.

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The economy, the election and Easter eggs

Politics has been top of the agenda in the UK over recent weeks, not least because of the […]

Google and Nestlé team up for the YouTube/Kit Kat break promotion in the UK and Ireland

The chocolate snack will see the packaging redesign featuring a new «YouTube break» logo. This will be the first major packaging overhaul in the brand’s history—although limited-time only.

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Coca-Cola in the UK will talk to Millenials with the voice of the rapper HT

On May 1, Coca-Cola Europe released the first TV and online spot supporting the recent «One brand» communication campaign that unites all 4 Coke variants— a regular one, Diet Coke, Coke Zero and Coca-Cola Life—under one and only Coca-Cola brand.

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60% of creative industry professionals in the UK are optimistic about salary and skills increase in 2015

London-based creative platform Creativepool together with the marketing recruitment agency Purple have conducted a demographic and salary survey among 1,000 industry professionals across the UK.

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UK voters insight 2015: the best political storytellers and convincing media channels

Ahead of the UK General Election Day on May 7, 2015, the brand storytelling agency Aesop has researched political parties’ and leaders’ activities as seen by voters (read: consumers).

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