A recent study by the UK research company Ipsos MORI has shown that we perceive some common social issues like early births, aging of population, unemployment or immigration in a more negative way than things really are.
Following the launch of the”green” low-calorie soda Coca-Cola Life in the UK last week, the company is introducing another new product for health-conscious British consumers—a bottled vaporised water brand glacéau smartwater. The launch is supported with a “multi-million pound” marketing campaign (figures are not disclosed) and features a 45-year-old American actress Jennifer Aniston as the ‘face’ and the brand’s spokesperson in the UK.
Tomorrow, August 30, McDonald’s is rolling out six nostalgic TV commercials to celebrate its 40th anniversary in the U.K. market. The company’s long-standing advertising partner Leo Burnett has once again set a course for “things that matter”—capturing either happy or sad moments of our life, with McDonald’s on the background.