Volkswagen UK believes that the only perfect companion for any driver is a dog. The carmaker rolls out a new campaign that is build on this statement and helps consumers select a car that would fit their dog’s personality—and their own life philosophy since dogs do resemble their owners.
UK
Nature is the only cure for technology-obsessed kids, a new film from Channel 4 and BRITDOC suggests
Offering new opportunities and choices, technology dissocializes us, thus makes us unhappy—a series of the latest psychologic researches proves the fact. Especially this concerns young children who usually replace fun outdoors activities with chatting, playing, surfing or reading on mobiles, tablets or (now more rarely) desktops.
Brave, Mother and Wieden + Kennedy London have “rebranded” feminism for the November issue of the women’s magazine Elle UK. The campaign aims to draw a new picture of what feminism is, without any labels. For the project, the agencies have teamed up with feminist groups— Mother partnered with The Feminist Times, Brave worked with teenage feminist campaigner Jinan Younis, and W+K collaborated with two women behind the Vagenda website, Holly Baxter and Rhiannon Lucy Cosslett.
Future of transportation is one of the most intriguing themes. Tapping into this area, technology powerhouse Siemens collaborates with London Transport Museum and media company CBS Outdoor UK to present a free exhibition, “Going Underground: Our journey to the future” that revolves around the future developments for metro-style trains and stations.
IKEA strives to help consumers live their lives more sustainably. The Swedish retailer, known for offering smart interior solutions at affordable prices, now invites the UK consumers to buy the solar panel packages for private houses to make them as green as never before. The new equipment will be available at all 17 company’s stores within the next 10 months.
MINI is exploring the new facet of “non-normality” in the new effort which invites the UK audience to trade their creative ideas for a chance to get a new MINI car. The initiative, rolling out as part of a broader “Not Normal” campaign, calls consumers to submit their creative thoughts as a bid in the auction for the vehicle of choice. Money is not accepted here, only unconventional approach is welcome.
Vodafone has revealed the refreshed visual identity, “Power of Red,” that encompasses energy and the desire to move forward. The new logo developed by The Brand Union comes as an “enhanced” version of the branded sign introduced back in 1997. The creative team added a red rhombus shape emerging from the Vodafone’s much-recognizable inverted comma to render its “confident energy and progression.”