Last week a contact of ours kindly passed on our details to a major London brewery who were looking for some new designs to be developed for their range of next season’s ales. Ideally we heard, they were looking for a new, small, dynamic and local agency to help them.
UK
Seed and Bean, the UK’s most ethical chocolate brand, as voted by the Good Shopper Guide in 2012-2013, relaunches with a bright and eye-catching look that mirrors the label’s “magic, creativity and passionate personality.” The rebranding has been carried out by Family (and friends), which has developed the new design along with the new message of the chocolate brand with an organic and Fairtrade background.
While beer, one of men’s favorite drink, can’t contribute to prostate cancer treatment in a direct way, it still can help by raising money to fight it. Seven professionals from creative agency Karmarama teamed up to found private Two Fingers Brewing Co. to create Britain’s first-ever beer brand that donates 100 per cent of proceeds to help fight prostate cancer.
The Schwartz brand of condiments has released an awesome surreal ad that sees exotically-coloured herbs and spices bursting out of their bags to the piano score. The ad by Grey London titled “The Sound of Taste” documents an experiment that can be described as “sonic flavourscape.” Inspired by the notion that taste has its own intrinsic melody, Schwartz has demonstrated how this music can be visualized.
The UK digital and design agencies are gradually recovering from the economic turmoil of the recent years as the staff gets pay rises and financial bonuses. Fewer employees have voiced their intention to change job (53.7% vs. 59% in 2012), which also signals that the climate within the industry shows signs of improvement.