Glacéau vitaminwater, the Coca-Cola Company-owned flavoured water enhanced with vitamins and minerals, relaunches with the new formula and and a fresh brand look in the UK. All variants will contain 30% fewer calories due to a natural stevia-based sweetener, and, overall, even more vitamins and minerals.
UK
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
It’s that time of year again here in the UK. Our TV screens are being hit with a blizzard of yuletide advertising. The retailers in particular vie for bragging rights as to who has the best ‘Christmas campaign’. This time around, Waitrose and John Lewis particularly struck me. For international readers, Waitrose is the chain of supermarkets of the John Lewis Partnership, which also has a chain of department stores called, you guessed it, ‘John Lewis’.
This season, McDonald’s is revealing a new Santa Claus, a postman. The fast-food chain has released a new ad in the UK, which invites to take a fresh look at those, who deliver joy to our doors. The advert, created by Leo Burnett, promotes the new festive menu, which will be available at the chain from today, November 28, through January 1, 2013.
Honda UK is promoting its new CR-V vehicle with Google Street View, encouraging drivers to get into one of the four terrains—snow, mountains, urban or forest,—first in the virtual space and then offline, behind the wheel of their all-new CR-V. To embark on the «Do-More-New» virtual journey, users are asked to enter their postcode and then choose one of the terrains. On doing that, they are directed to one of 12 locations across the UK, which represent land reliefs with different driving conditions.