Grolsch has introduced a new character in its advertising, police officer Journt, “the most notorious police officer in the Netherlands,” who never says a word. The Amsterdam beer brand has rolled out a new ‘silent’ campaign in the UK on its official page at www.grolsch.com.uk and invited the audience to get involved into the activity for a chance to get four pack of Grolsch beer.

Red Bull helps promote Jessie Ware‘s debut album Devotion with a touch of an outdoor interactivity. The energy drinks brand, which is well-known for hosting extreme sports festivals and various music events, has revealed a hilarious way to spread the world about new product, a music album. For the project, Red Bull collaborated with Studio Moross—they have created a billboard with dots, which were designed to be co-created by passers-by.