This week Aesop, the brand storytelling agency, has confirmed the win of competitive pitch to create a TTL campaign for Symonds Founder’s Reserve cider, which means that they add another HEINEKEN’s brand to the list of happy clients, along with Birra Moretti and John Smith’s.

Another good news is the completion of a rebranding project for the UK fashion house Project D London, launched back in 2010 by two friends, designer Tabitha Somerset Webb and celebrity Dannii Minogue.

Aesop has crafted a new brand identity and full suite of marketing collaterals, as well as relaunched Project D London’s website to prepare the label to a huge push into international markets, particularly Europe and Middle East.

Unlike many other static fashion websites, Project D London’s new site changes and refreshes continually as content from the site surfaces on the front page via an engaging waterfall format.

Pic. New look of Project D London’s website, to be revealed online soon