A few may know that Chandon sparkling wines brand is not French, but pure American.. Almost 40 years ago its then owner Domaine Chandon was founded in Napa Valley, California by French winemakers of old long traditions.
UK
This summer, due to the London 2012 Summer Olympics and the Queen’s Diamond Jubilee, a range of brands got a touch of britishness. London, as the epicenter for this summer events, has become the major source of inspiration for designers—the style, culture and history of the capital are the trending themes of the new packaging designs. Beefeater, which is originally a London product, highlighted its connection with the capital by launching the Beefeater Inside London Limited Edition bottle, designed by Coley Porter Bell.
Biles Inc. is rare sort of a small creative business that breaks stereotypes about the size, having proved that it does not really matter when it comes to winning big clients. «Small agency —big difference» — that’s what they stand for. Anthony Biles, the founder and Principal, told Popsop about why he decided to launch his own business, why not having a central London office is a plus point, and explained why he thinks boutique is the best format of running a design agency.
Being in the trend means not only to know something or buy something, it also implies ‘being there.’ LG is offering its fans in Britain a great opportunity to be among those who will attend the biggest events of this summer including One Direction, The Voice UK and The X-Factor Tour Live to be hosted at the LG Arena. The electronics giant is to give away over 100 tickets through a one-of-a-kind cross-country twitter scavenger hunt #LGTicketHunter, which launches on June 6.
The article is written by Barbra Wright, Director of Consumer Brand Identity and Packaging at Dragon Rouge, London
For decades marketers have been using Archetype theory to better understand their brand personality and character and thus to shape their communications by pinning the characteristics of the brand around one, well-understood, character archetype.
While for some, Identica is sort of perpetuated as ‘the empire of Michael Peters’, which created the famous Russian Standard Vodka, the company nowadays has evolved to become a dynamic and diverse growing structure with rich multidisciplinary offer and refined positioning as guru of brand icons. Richard Morris, Managing Director of Identica, tells about what the agency is strategically up to, explains what is a brand icon and how his team manages to ‘create, evolve and restore’ them and why they closed down the Moscow office 3 years ago.