Magnum Classics ice-cream has collaborated with Henry Holland, an English fashion designer, businessman and blogger, to create a new dress celebrating the brand’s chocolate philosophy. The project comes as part of the Magnum’s 25th anniversary celebrations.
UK
The London-based advertising agency isobel has conducted an online survey among 1250 UK adults in December 2013 to discover the happiest brands in the UK. As it turns out, for the British the happiest brands are digital giants, confectionary and body care labels. The ranking is topped by Cadbury, Andrex, Google, Fairy and Nivea, with a range of banks and political parties occupying the bottom of the list.
Atkins UK, a weight-control and nutrition company, has launched a light-hearted animation campaign to dispel myths about the popular Atkins diet. The integrated agency 23red released a series of short simple videos based on hand-drawn illustrations that explain why the low carbs diet actually works for dieters.
Dulux, a UK’s leading paint manufacturer, is rolling out a new campaign centered on the idea that color is able to change lives. To enforce the message, the brand has released a spot by the ad agency BBH London that goes backs to the 1920s in the USA, the decade of Alcohol Prohibition that—as the brand perceives it—lacked bright colors.