Facebook wants to make its platform as developer-friendly as possible. The social media giant launches Developers Live, a Facebook app, which provides valuable curated content (tutorials, live and recorded speaking sessions and other visual educational pieces) and also helps them keep up to date on the latest Facebook news. The new hub targets mobile and game app developers as well as website managers and publishers, who will learn how to make a better content for the web and how to use the platform to maximize their profits.
USA
Unilever’s AXE is taking on Procter & Gamble’s Gillette with a release of a new razor in the US. The brand, which is known for its range of body wash products and deodorants for male consumers, has teamed up with Energizer to introduce the AXE razor, which turns to be the new version of Schick’s value-priced Hydro 3 model. The product comes in clack packaging design just in the brand’s style and visual approach—it is available on Walmart.com, shipping starts on February 15.
Red Bull examines the Internet’s influence on music in web-episodes entitled H∆SHTAG$. The series, created by Red Bull Music Academy, includes six documentaries, which will be streaming from January 30 through March 6 exclusively at www.redbullmusicacademy.com. The episodes star a bunch of experts, who explain how the deep integration of web has changed the contemporary music culture and continues to introduce new game-changing approaches, platforms, technologies, which rocket the industry to the next level.
Super Bowl XLVII saw five major advertising trends boosting, most of which helped the ads live a longer life on more platforms. With the prices high for an ad piece rocketing high—average $4 million for a 30-second commercial,—the advertising has to be really effective (Brand Keys explored this theme in its latest report). The goal was achieved by various approaches, from making the ads more like films to building a longer, engaging campaign around the spot. Find the five trends as spotted by Time.
Oreo sparks fight in its new “Cookie vs. Creme” campaign, which launched during Super Bowl in the USA yesterday. The brand, which in 2012 celebrated its 100th anniversary with a large-scale program that supported its status of “the world’s favourite cookie” through a series of rather controversial prints and initiatives, starts a new year with the two-month program, designed to divide the U.S. consumers into two camps, inviting them to decide, which part of Oreo they would like to take, the Cookie or the Creme.