BMW Financial Services is fulfilling of the dearest dreams of any drivers by launching a community Facebook application called «The Ultimate Drive.» The new feature will allow people behind the wheel to share the best routes and greatest roads with the large community of the drivers. The new free-of-charge app to get a detailed look at the route using Google Street View as well as integrate the experience within The Ultimate Drive with other route-sharing apps from BMW Financial Services.
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There are many ways to support a good cause with the public help. Brands help by spreading awareness about the cause, encouraging fans to donate money to some non-profit, doubling the donation by adding as much as has already been collected, or donating money for likes or comments. The last is the approach selected by Ralph Lauren for its new initiative related to the company’s Pink Pony Fund. The fashion brand will be giving $1 to the Pink Pony Fund of the Polo Ralph Lauren Foundation for every comment made on the brand’s Tumblr page.
The Purina brand, which is more often associated with cat’s food, released a campaign to promote its nutrition mixtures for smaller animals such as rabbits, birds, hamsters, etc. The marketing initiative dubbed “Big Thoughts From Small Animals” was developed by Colle+McVoy—it includes a series of six short videos and promotion on the Purina’s Small Animal Food Facebook page.
In an attempt to engage consumers, brands have been experimenting with vending machines for the last couple of years. For example, Kenco Millicano installed a talking vending machine in London this August. Now PepsiCo offers Americans to experience vending in a new way. The company has introduced its Pepsi Interactive Vending machine pilot program which lets consumers in select U.S. locations to buy beverages, gift them and play games.
Google pays tribute to small businesses in the UK by rolling out a new product, the AdWords Credit Card, which enables them to pay for the AdWords service and coordinate the spending. The internet giant has launched a dedicated page www.google.co.uk/adwords/businesscredit, where users can learn more about the new program, launched on Sunday, October 7.