Canon USA has launched its first photography-inspired film festival, ‘Long Live Imagination’. The leading photo camera producer has tapped influential celebrities from five diverse disciplines who will direct short films under the guidance of director Ron Howard.
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SKYY Vodka, one of the biggest fashion friends in the alcohol drinks world, announced that it has become an official sponsor of upcoming Mercedes-Benz Fashion Week Spring 2013 Collections, which is slated to be hosted in New York City, September 6–13, 2012. The brand, which has a great ‘passion for perfection’ (this message is reflected in its latest campaign), won’t present any clothing collections like Diet Pepsi did earlier this year, but will unveil something more relative—SKYY specialty cocktails, which are inspired by the season’s most prominent fashion trends.
The CoverGirl brand has tapped another hilarious lady as its ambassadress, who will share her talent and inspiring female consumers with her beauty and charm. Last week, rock star P!nk joined the brand’s family, and now the cosmetics label welcomes a new face, Janelle Monáe, who is on “a unique mission to encourage women to use all their artistic powers to play, change, and transform,” says the press release.
Domino’s Pizza, the world leading in pizza delivery has commenced a new crowdsourcing campaign in North America, asking consumers help design the Ultimate Delivery Vehicle. Earlier, the company invented various original methods of delivery including the Heatwave Bag, corrugated pizza box, magnetic car topper and Extreme Delivery.
Along with facilitating piracy within its search engine, Google announces the acquisition of all of John Wiley & Sons Inc.’s travel assets, including the Frommer’s brand. With the move Google will expand its local services and own about 350 travel guides and the Frommers.com travel-planning website.
Gap’s new global marketing campaign for this fall, Shine developed in partnership with Ogilvy, gains momentum. Gap rolls out its new fall collection called ‘Icon Redefined’ in a series of short films featuring different musicians and dancers who wear Gap’s iconic garments but with a modern twist and in rich color palette.
Walgreens, the iconic pharmacy chain and its Texas-based ad agency the Austin offer people to celebrate together with the company its 111-year-history of innovation. In June, the company announced a merger with another giant, Alliance Boots, the companies are looking for a full merger within three years. Meanwhile, Walgreens addresses its own history.