Pepsi is kicking off the summer by asking fans to bring their soccer skills to the Pepsi Clasico de Calle street soccer tournament. California soccer fans can log on to miPepsi.com through July 14 to register for a chance to become one of five players on the 2012 Pepsi Calle All Stars team. The Pepsi Clasico de Calle is being hosted by five cities including: Bakersfield, Fresno, Los Angeles, San Diego and San Jose.
USA
P&G’s Gillette has rolled out an Olympics TV ad campaign that uses different Olympic athletes in each region in the UK. The ad features Gillette brand ambassador Roger Federer and P&G’s Team GB brand ambassadors Liam Tancock. The ad is replacing the P&G’s ‘mum campaign’ for two weeks addressing dads instead in front of the Father’s Day.
Starbucks is raising awareness of its initiative, the Create Jobs for USA Fund, launched in fall 2011, by introducing a line of products, the Indivisible collection, aimed to help generate more money for the battle against unemployment in the USA. The project focuses on providing financial support to Opportunity Finance Network (OFN), which helps create and retain jobs across the country. With every purchase of a product from the new collection, which includes a mug, a tumbler, a blend and a brewed coffee,—the company will donate some money to OFN (the amount will depend on the product).