An emotional impact is the main ingredient of truly talented advertising. Not many days can be as appropriate for marketers as the first day of September to speak with consumers in a natural way — the way of sincere emotions.
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Coca-Cola Canada has released a new video, “The Calorie Dictionary,” to show consumers how they can burn calories through fun and simple extra movements. The 30-sec spot comes as the latest addition to the company’s global commitment to help fight obesity through informed choices, physical activity and reduced advertising to kids under 12.