Direct response and relationship marketing agency WDMP has developed a new brand look and feel for AMEE, the organisation which provides businesses with the easiest way to evaluate and report their environmental performance.
The article is written by Simon Wright, Managing Director of Greenwich Design, London
Design in the B2B sector is greatly overshadowed by the high-impact, big budget campaigns of its B2C counterpart, and over the years has gained a reputation for lacking the creativity and quality that the consumer marketing world has in spades. But is this really the case?
The article was first published on SCG London’s site on August 14th, 2012
I was in Moscow for a few days two weeks ago, and with Olympic fervour reaching unprecedented heights back here at home, I managed to spend two or three hours one night in a bar near my hotel, catching up on some of the action.
FMCG giants Kimberly-Clark and P&G should stay on their toes in the UK, as the competition for consumers’ hearts and wallets in the feminine hygiene segment is on the rise — with the re-launch of an independent femcare expert Lil-Lets, which is set to introduce the new look and feel of all its range as well as represent two new products.