Tribal DDB Amsterdam launches ‘Hitchhike with a Like’, a new fully interactive online gaming experience for Volkswagen, featuring the third generation of the legendary Beetle car—21st century Beetle. The campaign, which has been produced in close collaboration with Facebook, is a true innovation in the field of social media gaming worldwide and launches across 10 markets.

Some automobile brands work hard developing new groundbreaking concepts and presenting innovative models, and some brands look back into the past and source inspiration from its rich heritage to appeal to more consumers. Volkswagen has launched a new campaign entitled VW Fanwagen in the Netherlands, blending a modern social media twist with a retro vibe. The new promotion, developed by Dutch agency Achtung, has been launched on Facebook—the brand is offering its fans an opportunity to built ‘the most social car ever’ and promises to give it to one lucky participant.