Vogue launches the 2011 Fashion’s Night Out tomorrow. The international event will take place in 17 countries worldwide.
Volkswagen announced it will invest one billion Euros (US$1.45 billion) in renewable energy projects. This is an attempt to stay ahead of constantly rising fossil fuel prices and, probably, to improve the automaker’s sustainability image after the Greenpeace accused it in high carbon emissions and tried to make VW to improve its green standards.
Greenpeace is giving green-minded filmmakers, both aspiring and professional ones, an opportunity to contribute to its one of the biggest recent climate campaigns. Earlier this summer, the environmental organization launched an initiative against Volkswagen (which strives to become the most eco-friendly car manufacturer), which is opposing cuts to CO2. Greenpeace is calling attention to the company’s environmental policy and encouraging people to sign a letter to Volkswagen’s officials—the organization released ‘Star Wars’ inspired viral spots, launched a dedicated website, dropped spoof dark banners in big cities across the globe and organized demonstrations by VW stormtroopers in European cities including London, Brussels and Wolfsburg to get more ‘jedi’ to join the Rebellion (so far, there are 312,900 people in). Now, the brand is inviting activists to do something bigger than just signing the Manifesto—on September 17, Greenpeace is kicking off an international film contest, asking entrants “to expose the real VW—the one behind the billboards.”
Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, ‘Best Global Green Brands.’ In its first global report to focus exclusively on green, Interbrand, the leading brand consultancy, combines public perception of environmental sustainability (‘green’) with a demonstration of that performance based on publically available information and data.
Greenpeace, which has recently launched a campaign against Mattel (and Barbie, who turned to be a serial killer), now is targeting another manufacturing giant—the Volkswagen Group (unfortunately, the ‘Think Blue.’ philosophy didn’t save the largest carmaker in Europe from disgrace). The environmental activists are turning VW’s battery against it: the much loved ‘The Force’ Superbowl commercial (which got Gold Lion in ‘Film’ at 2011 Cannes Lions) featuring ‘little Dart Vader’ inspired a parody video, launched by Greenpeace to raise awareness of the automaker’s lobbying against cuts to carbon emissions—and drive the manufacturer to greener standards.
Following the ‘green path’ usually implies keeping to just one major regulation: being as good as possible to nature. But since brands should think about profits as well and consider people’s opinion about their eco-friendly products and approaches, as long as everything they do is primarily done for consumers, shoppers’ feedback is one of the major tools shaping the environmental principles of companies. Earlier this month, the ImagePower Global Green Brands Study, the largest in its 5-year history—was presented by Cohn & Wolfe, Esty Environmental Partners and Penn Schoen Berland—the study reveals current consumers’ attitude to green products and shows how it has changed over the past years.
At the final presentation of the EU research project HAVEit (Highly Automated Vehicles for Intelligent Transport), Prof. Dr. Jürgen Leohold, Executive Director Volkswagen Group Research, has presented the ‘Temporary Auto Pilot’ by Volkswagen: Monitored by the driver, the car can drive semi-automatically up to a speed of 130 kilometres per hour on motorways. It represents a link between today’s assistance systems and the vision of fully automatic driving.
Volkswagen Singapore has launched a campaign centred on its philosophy of environmental conservation. ‘Think Blue.’ is a global initiative from Volkswagen and is focused on encouraging eco-friendly behaviour by making it fun. In Singapore, Tribal DDB has together with Volkswagen, created a year-long campaign that will be rolled out in phases.
Volkswagen Canada offers its fans a unique opportunity ‘to see what they really want to see’—create a new commercial as part of the brand’s ‘Drive Until…’ campaign launched for the Golf. The car brand is inviting its fans to develop the third installment in the series of vignettes, which tell a story about a 30-something guy.