Baldwin&, a NY-based creative practice specializing in advertising, design and brand content, developed a design for limited-edition water bottles, which were given out to PGA tournament fans, who attended New York BMW Championship on September 9–12.
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Almost a year has passed since the young stars of the popular Evian‘s roller baby viral video rose to the top of YouTube charts in late 2009, and now they are back. The skates have come off, their bodies are plastered on t-shirts worn by the likes of Maria Sharapova and, this time, they’re on a mission.
By Bertrand Chovet, Managing Director & Partner at Interbrand, Paris
These thoughts were initially presented at Green Unplugged: Communicating Sustainability in London, June 7th.
As brands continue to recognize the positive impact that sustainability has on long-term brand value, they’ve been taking action to reduce waste.
Evian is coming back with its tees featuring babies’ bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project, launched earlier this year, the French water brand is inviting its fans to join a great photo session, slated for July 24, and become a part of the ‘juvenile’ movement.
Dita Von Teese, the famed American queen of burlesque and the face of the Perrier’s “Paparazzi” limited edition water, launched just for this summer, is inviting adults to come and visit her gorgeous online mansion. The doors of the huge house, where Dita is sharing her sensual experience with those who can do justice to it, are open only for people of proper age (standing in front of the gate, visitors are to enter their date of birth on a special plate).