Bulletproof Updates Kilbeggan’s Brand Identity and Packaging for the Rollout in the U.S. A 256-year-old, well-established Irish whiskey brand, Kilbeggan, owned by Beam Global since 2012, is relaunching in the U.S. with a new identity and packaging by the London-based branding expert Bulletproof. Continue reading →
The 2012 Johnnie Walker Directors Blend—for the Brand’s Esteemed Friends, Not for Sale Johnnie Walker has launched a new limited-edition 2012 Johnnie Walker Directors Blend bottle to celebrate people who leave a mark. Manchester-based LOVE has created a new new label design, in which the dedication message comes to the foreground and the brand’s name plays a minor role. Continue reading →
Ballantine’s Gets New Illuminating Bottle Design Pioneer of tech innovations among all other alcohol brands, which recently introduced digital programmable t-shirOS, Pernod Ricard’s Ballantine’s […]
Glenmorangie Launches 2012 Festive Packaging Globally Glenmorangie, LVMH-owned single malt Scotch whisky, as in the previous year, again launches a special festive pack for its Original and The Lasanta variants in time for the Christmas gifting period. Continue reading →
Jameson’s Contest for Young Film Directors «Done in 60 seconds» 2013 Open for Entries For the sixth year in a row Irish whisky brand Jameson in collaboration with the leading UK title about cinematograph, Empire UK, organise an international competition for the young amateur film directors called «Done in 60 seconds». Continue reading →
Jack Daniel’s Sinatra Select Celebrates Fifty-year Friendship of a Great Singer Who Lived Life His Way and an Iconic Whiskey Brand Brown-Forman is to unveil a new ultra-premium selection—Jack Daniel’s Sinatra Select, a special edition whiskey crafted to honor Frank Sinatra’s fifty-year friendship with the brand, to be both a classic expression of style and a homage to the legendary singer. Continue reading →
The Glenlivet Tells Its Dramatic Story Since Inception in a New Two-minute Film The Glenlivet in collaboration with the London-based brand storytelling agency Aesop have created an atmospheric film that tells the story of The Glenlivet from its inception in 1824 to the present day. Continue reading →
Johnnie Walker’s My Label is Black Program Helps Hispanic Men Become Successful Johnnie Walker launches the My Label is Black program aimed to support celebrate Hispanic men and help them realize their true potential and become more successful in life. The company partnered with top Latino celebrity influencers as well as with leading charitable organizations in New York, Miami and Los Angelesto participate in the ad campaign. Continue reading →
Chivas Regal Has Launched The Chivas Brothers’ Blend for Travel Retail Chivas Regal has launched The Chivas Brothers’ Blend to be distributed exclusively to the global travel retail channel. Continue reading →
Jack Daniel’s Adds the White Rabbit Bottle 2012 to Its Commemorative Collection This September Brown-Forman is to unveil a new commemorative limited edition bottle Jack Daniel’s White Rabbit Saloon to honour the 120th anniversary since Mr. Jack opened the White Rabbit Saloon in Lynchburg, USA. This bottle bottle will only be available in Tennessee and some selected international markets. Continue reading →