Jameson, one of the biggest fans of cinema in the world of alcohol brands, is offering its consumers once-in-a-lifetime opportunity to collaborate with a Hollywood celebrity on a short movie. The brand, which has presented a bunch of initiatives related to the world of cinema (Jameson Short Film Award and John Jameson Production are just a few of them), is now inviting emerging filmmakers to visit its Jameson First Shot website and enter the competition for a chance to get Kevin Spacey cast in a short film, based on their script and directed by them.
whisky
Johnnie Walker, which launched a massive campaign to celebrate Chinese visionaries and pioneers earlier this year, has introduced another installment of its ‘Step inside the circuit’ initiative, unveiled in January. The campaign was created to highlight the brand’s partnership with the Vodafone McLaren Mercedes F1 team and pay tribute to the drivers with a series of short black-and-white films and a range of consumer engagement pieces like the ‘Step inside your ultimate drive’ extension, developed by iris Singapore and launched in July, or the new ‘Go Face to Face’ Facebook application.